I worked at a startup called ARIDE in New York City from October 2017 to January 2018 as a product designer intern. I designed and built the first company website, designed the company logo, wireframed the user experience for mobile app, and worked directly with the founder polishing the details of the service.
Company Website Design and Implementation
I designed the information architecture and created the clear user interface for different groups of users (riders, drivers and advertisers) to learn about the service from their perspective. Also, I worked on the copy writing of the website with the founder and implemented the responsive site using WIX.
Company Logo Design
I designed the company logo using Photoshop and Illustrator in formats (for mobile app icon, website, newsletter, or banner). The three vertices stand for the three groups of users: riders, drivers, and advertisers. The three edges stand for journey connected by ARIDE. The three sectors mean riders, drivers, and advertisers all get the most of their benefits from ARIDE service.
Mobile App Icon
Mobile App UX Design
I conducted competitor analysis of ride sharing company such as Uber and Lyft, as well as transit advertising companies. Based on the research, I designed the user flow and wireframed the experience for mobile app that is suitable for our service.