Integrated Marketing Proposal for Singapore social enterprise Soule
In order to promote the awareness of social enterprises in Singapore and encourage customers to support social enterprises, we cooperated with Soule and designed this integrated marketing strategy.
The proposal introduces the situation of social enterprises in Singapore are in, analyses the need of advertisers, and designs a series of multimedia strategy based on comprehensive understanding of our audience. The strategy includes a video series with storyboard presented, cooperation with local online shopping App Carousell with special filter and new category added, and promotion on social media through video and designed coupon-winning games.
Download the pdf for the full integrated marketing proposal