Integrated Marketing Proposal for Singapore social enterprise Soule 

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In order to promote the awareness of social enterprises in Singapore and encourage customers to support social enterprises, we cooperated with Soule and designed this integrated marketing strategy. 

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The proposal introduces the situation of social enterprises in Singapore are in, analyses the need of advertisers, and designs a series of multimedia strategy based on comprehensive understanding of our audience. The strategy includes a video series with storyboard presented, cooperation with local online shopping App Carousell with special filter and new category added, and promotion on social media through video and designed coupon-winning games.

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