YouTube Music Redesign

Overview

A redesign the music streaming service with a facilitated user experience, an emphasis on core competency, enhanced sociability, and improved consistency of visual and branding identity. 

Role

Product Designer

Timeframe

1 Week

Project Type​

Individual

Tools

Sketch

Principle

Design Problem

  1. The usability of YouTube Music is low. Users get confused to find what they need.

  2. Even though YouTube Music has existed for years, it’s not competitive in the market compared to other music streaming services such as Spotify.

Design Goal

  1. To facilitate an intuitive and engaging experience of music streaming

  2. To emphasize the core competency of the product -- Unique resources

  3. To enhance the sociability of the product  

  4. To increase the consistency between YouTube Music and YouTube core app

Design Process

Design Problem

  1. The usability of YouTube Music is low. Users get confused to find what they need.

  2. Even though YouTube Music has existed for years, it’s not competitive in the market compared to other music streaming services such as Spotify.

Design Goal

  1. To facilitate an intuitive and engaging experience of music streaming

  2. To emphasize the core competency of the product -- Unique resources

  3. To enhance the sociability of the product  

  4. To increase the consistency between YouTube Music and YouTube core app

Design Process

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​© 2017 by Nicole Zhaoqi Zhong